Google Updates

Google’s AI overviews are here: navigating SEO with AI search results

You might have read about Google’s AI Overviews finally rolling out to the US search results. I know what you’re thinking: “Another Google update, another headache.” But hold your horses, this time it isn’t just another small tweak—it’s a massive change in how we search. Picture this: You need a new yoga studio fast and […]

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Google’s 2024 bulk email sender guidelines: the new rules of email engagement.

Picture this: It’s February 1, 2024. Google has just rolled out its new guidelines for email campaigns. The SEO world is buzzing, and there’s a slight air of panic among those who rely heavily on email outreach. But fear not, just like a seasoned captain steering a ship through turbulent waters, I’m here to guide

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Google’s November 2023 Core Update: the curious case of the core update

Just when you thought you had Google figured out, the November 2023 core update comes in with a plot twist worthy of a best-selling novel. Google released a medley of updates around the same time, making it difficult to isolate exact changes in this update. Fortunately, we can pick apart websites that gained and lost

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Google’s August 2023 Core Update: Riding the SEO Roller Coaster

Remember the thrill of riding a roller coaster for the first time? Google’s August Core Update was a bit like that –surprising turns, some ups, some downs, and a whole lot of SEO professionals gripping their seats. But don’t worry, we’ve got you covered with a smooth breakdown of this core update. On August 22,

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